Creative Director, Digital Strategist, Mobile Fanatic.
Website Redesign & Homepage Refresh
The PKI redesign was focused on humanizing the PerkinElmer brand, promoting the idea of building relationships and trust. Soft edges, corners and gradients to were used to achieve a balance between “scientific” and “human”. Site entry points were tailored to user types and support a seamless cross-over between all existing PerkinElmer sites.