Portfolio of Interactive Art Director & Sr. Graphic Designer Hakki Yemeniciler
Philips LightCommunity
LightCommunity is a place where you can discuss the latest trends and developments and hear what trendsetters and opinion leaders in the lighting industry have to say.
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Nokia.com Product Page & Product Finder Redesign
A new Find Products landing page that better exposes customers to the breadth of Nokia products, including the new Nokia Booklet 3G and the Nokia N97 Mini. The product page templates launched in over 60 countries and needed to be designed to support localization in many languages.
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TheHartford.com Bicentennial Redesign
The Hartford offers a complete line of personal insurance and financial service products including auto, homeowner's, life, annuities, and mutual funds. With this redesign the goal was to uncover the visitors' needs and express a positive, informative, illuminating and inspirational brand experience.
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NikonUSA.com
The concept in this redesign was to enable customers to find information about Nikon products, learn new techniques and be immersed in a rich experience that would inspire them to create better pictures. By exploring the content through the photographs, users get to see the real results that they can achieve using these great cameras.
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Nikon Learn & Explore iPhone App
The Nikon Learn & Explore iPhone application extends the Learn and Explore experience on the Nikonusa website to the iPhone. The design goal of this application is to provide a visually engaging user interface to content and functionality focused on helping photographers (at all levels) take better pictures.
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adidas miCoach v2.0 Redesign
The redesign for miCoach. miCoach is a real-time training system designed to motivate, inspire and enable athletes at all levels to reach their training goals, whatever they may be. The redesign focuses on adding more functionality to the overall system while keeping the user experience as easy and intuitive as possible.
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adidas miCoach
miCoach is the first initiative in a partnership between two of the world's leading brands, Samsung and adidas. The creative concept was to design a very clean and user friendly mission control, where each runner can set a goal, receive a personalized plan, monitor their progress over time.
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Virgin Healthmiles
The creative concept behind designing Virgin HealthMiles (formerly known as Virgin Life Care) was to design a site that focused on the human element and appealed to everybody on a personal level regardless of age and fitness level that motivated consumers to engage in the process of getting and staying healthier by being more active.
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National Car Rental Mobile Site
This project was extremely fun, yet very challenging at the same time. The vision was to take all existing functionality and branding from National's online presence and create an experience that would enable their customers to find low car rental rates for business and airport car rentals using their mobile devices.
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Northwestern Mutual
This proposed design direction focused on building a fresh and contemporary look for NM that would differentiate it from its competitors through design and tonality. The main goal was to provide a unique, memorable experience for users focusing on consumers, career seekers, financial representatives, and media representatives.
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TheTannery.com Redesign
With this redesign the main objective was to create a user friendly and exciting online shopping experience that would allow The Tannery to compete against the other big ecommerce players in the industry. This project consisted of a brand new identity, much improved cross selling opportunities and a completely custom content management system.
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The Tannery Personal Stylist & Viral Marketing
During my employment at The Tannery Online, I produced numerous micro-sites, interactive banners, photo-shoots, viral email marketing campaigns, and other creative material. Here is a small sampling of the work.
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GSN.com
GSN is an industry-leading, game content provider distributing competition programming through its subscriber cable television network and its online games portal. In this proposed design direction the goal was to provide GSN users with a fresher, more personalized online experience that bridges the cable TV and online mediums.
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Budweiser American Ale
In this proposed design the product was strategically positioned to complement the successful Budweiser mega brand to generate profitability and shopper satisfaction. By creating a niche social network, members could upload photos, videos, and participate in live real-time trivia games and post ratings of their favorite bars, pubs, and clubs.
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PerkinElmer.com
The PKI redesign was focused on humanizing the PerkinElmer brand, promoting the idea of building relationships and trust. Soft edges, corners and gradients to were used to achieve a balance between ?scientific? and ?human?. Site entry points were tailored to user types and support a seamless cross-over between all existing PerkinElmer sites.
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Concepts
In this proposed redesign, the vision was to create an online experience that is a reflection of the actual retail space: bold, loud, and in your face. Using a round canvas and layered elements the design mimics ply layers of a skateboard, a reference to Concepts' origins as a premier skate destination since 1996.
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Copley Society of Art
The Copley Society of art, Co|So, is the oldest non-profit art association in the United States, with a history dating back to 1879. The site was designed and built to be very lightweight, providing fast and focused access to artists, exhibitions, workshops and special events.