I conceptualize, design and build interactive user experiences.

About Me Portfolio Contact

Hakkı Yemeniciler

 

Hi, I'm Hakkı (pronounced: Huck-kuh), also known among my friends in the agency world as "The Turkinator." This is the iPhone optimized version of my online portfolio, if you want the full experience, check out http://hakki.com on your computer.

About Me

I was born in Turkey, lived in Germany, studied in Switzerland, went to college and currently live and work in USA. From drawing on napkins in perspective at the young age of 4 to branding big companies later in my career, my creative journey has been a pure obsession with design. I'm passionate about understanding people and use design to blend audience needs with the "big idea" behind a brand. I believe that communicating even the most complex message is possible with the right visuals.

What I do

I'm a seasoned and award-winning agency creative with over 10 years of experience. As a passionate leader with a proven track record for translating complex ideas into cohesive and innovative solutions for the web, mobile platforms and print, I bring cross-cultural vision and perspective to my work and build strong client relationships.

Awards & Recognitions

  • 2010 W3 Awards Gold Winner - Photo and Video category for Nikon Learn & Explore iPhone app

  • 2010 Forrester Groundswell Award - Nikon Learn & Explore iPhone app

  • 2010 WebAward Winner - Outstanding Website in the Financial Services for The Hartford

  • 2009 American Design Awards Gold Honors - Monthly Design Contest for hakki.com

  • 2009 Design Firms Web Award - Web Design Gold winner for hakki.com

  • 2009 MyDesignAwards Winner - Favorite Design Award for hakki.com

  • 2008 W3 Awards Gold Winner - Sports Website for adidas miCoach

  • 2008 W3 Awards Silver Winner - Visual Design for adidas miCoach

  • 2008 WebAward Winner - Best Interactive Services Website for adidas miCoach

  • 2008 WebAward Winner - Photography Standard of Excellence for Nikon USA

  • 2008 Stevie Awards Winner - Best Product Information Web site for Nikon USA

  • 2008 MITX Interactive Awards Finalist - Consumer Goods for Nikon USA

  • 2008 MITX Interactive Awards Finalist - Health & Fitness for adidas miCoach


Key areas of expertise

  • Creative & Art Direction

  • Senior-Level Design in User-Centered Interfaces and Mobile Applications

  • Usability & Information Architecture

  • Branding & Brand Management

  • Creative Process Management


Experience

  • Sonicbids, Boston, MA, (April) 2011 - Present

    Creative Director

  • Isobar North America, Watertown, MA, 2010 - (April) 2011

    Art Director

    • Pitched, won and successfully executed design solutions for multiple high profile clients
    • Provided leadership for various cross-functional account teams to manage the daily development and implementation of creative strategies

  • Molecular, Watertown, MA, (November) 2007 - 2010

    Sr. Visual Designer

    • Effectively presented creative concepts to clients, generating excitement and buy-in for proposed solutions
    • Brought big idea thinking in brainstorming sessions and concepting which resulted in projects that are unique, innovative and highly engaging
    • Directed, mentored, and managed design professionals in concepting, designing and production
    • Translated client business goals and audience needs into superior creative solutions from concept through completion
    • Facilitated and supported client work sessions

  • Hakki Interactive, Watertown, MA, 2006 - Present

    Principal, Creative Director

    • Worked with a variety of clients in short to long-term project based Sr. Design, Creative Direction, Art Direction and Brand Management roles
    • Designed, implemented and managed print and interactive marketing and advertising initiatives as well as brand strategies
    • Handled all phases of production from initial workflow design & wireframe configuration to final design / development

  • The Tannery, Cambridge, MA, 2006 - 2007

    Creative Director

    • Created and directed marketing campaigns and promotions
    • Scoped and estimated projects, microsites and photo shoots
    • Identified and defined design flow and methodologies
    • Managed design and development resources to be on time and on budget

  • The Tannery, Cambridge, MA, 2005 - 2006

    Art Director, Sr. Interaction Designer

    • Designed information architecture for custom shopping cart and checkout experiences for e-commerce storefronts
    • Provided creative leadership and mentoring to designers through hands-on work, collaboration, and critiques
    • Worked with server side scripting languages such as ASP (Active Server Pages), PHP (PHP Hypertext Preprocessor), and JSP (Java Server Pages)
    • Designed and developed B2B (Business to business) and B2C (Business to consumer) interfaces, user information and screen transaction models
    • Directed photographers and other external resources

How I do it

On budget, on strategy, on spec, and always on time! From concept through completion I produce state of the art deliverables and pay an obsessive-compulsive level of attention to detail. I'm particularly proficient in Adobe Creative Suite of applications as well as many other tools used in the industry.

Some clients I worked for

  • abc Televison Network
  • Aetna
  • BCG - Boston Consulting Group
  • Boeing
  • Boston Coach
  • Budweiser
  • Concepts
  • DataXu
  • Disney
  • GSN - Game Show Network
  • Motorola
  • National Car Rental
  • Nikon Corporation
  • Nokia
  • Northwestern Mutual Financial Network
  • PerkinElmer
  • Philips
  • Tauck
  • TCW - Trust Company of the West
  • TD Banknorth
  • The Hartford
  • The Tannery
  • TIAA Cref
  • Tufts Health Plan
  • Tufts Medicare Preferred
  • Virgin

    • and many more...

Back to top

Philips LightCommunity

 

LightCommunity is a place where you can discuss the latest trends and developments and hear what trendsetters and opinion leaders in the lighting industry have to say.



Nokia.com Product Page & Product Finder Redesign

 

A new Find Products landing page that better exposes customers to the breadth of Nokia products, including the new Nokia Booklet 3G and the Nokia N97 Mini. The product page templates launched in over 60 countries and needed to be designed to support localization in many languages.



TheHartford.com Redesign

 

The Hartford offers a complete line of personal insurance and financial service products including auto, homeowner's, life, annuities, and mutual funds. With this redesign the goal was to uncover the visitors' needs and express a positive, informative, illuminating and inspirational brand experience.



NikonUSA.com

 

The concept in this redesign was to enable customers to find information about Nikon products, learn new techniques and be immersed in a rich experience that would inspire them to create better pictures. By exploring the content through the photographs, users get to see the real results that they can achieve using these great cameras.



Nikon Learn & Explore iPhone App

 

The Nikon Learn & Explore iPhone application extends the Learn and Explore experience on the Nikonusa website to the iPhone. The design goal of this application is to provide a visually engaging user interface to content and functionality focused on helping photographers (at all levels) take better pictures.



adidas miCoach v2.0 Redesign

 

The redesign for miCoach. miCoach is a real-time training system designed to motivate, inspire and enable athletes at all levels to reach their training goals, whatever they may be. The redesign focuses on adding more functionality to the overall system while keeping the user experience as easy and intuitive as possible.



adidas miCoach

 

miCoach is the first initiative in a partnership between two of the world's leading brands, Samsung and adidas. The creative concept was to design a very clean and user friendly mission control, where each runner can set a goal, receive a personalized plan, monitor their progress over time.



Virgin Healthmiles

 

The creative concept behind designing Virgin HealthMiles (formerly known as Virgin Life Care) was to design a site that focused on the human element and appealed to everybody on a personal level regardless of age and fitness level that motivated consumers to engage in the process of getting and staying healthier by being more active.



National Car Rental Mobile Site

 

This project was extremely fun, yet very challenging at the same time. The vision was to take all existing functionality and branding from National's online presence and create an experience that would enable their customers to find low car rental rates for business and airport car rentals using their mobile devices.



Northwestern Mutual

 

This proposed design direction focused on building a fresh and contemporary look for NM that would differentiate it from its competitors through design and tonality. The main goal was to provide a unique, memorable experience for users focusing on consumers, career seekers, financial representatives, and media representatives.



TheTannery.com Redesign

 

With this redesign the main objective was to create a user friendly and exciting online shopping experience that would allow The Tannery to compete against the other big ecommerce players in the industry. This project consisted of a brand new identity, much improved cross selling opportunities and a completely custom content management system.



The Tannery Personal Stylist & Viral Marketing

 

During my employment at The Tannery Online, I produced numerous micro-sites, interactive banners, photo-shoots, viral email marketing campaigns, and other creative material. Here is a small sampling of the work.



GSN.com

 

GSN is an industry-leading, game content provider distributing competition programming through its subscriber cable television network and its online games portal. In this proposed design direction the goal was to provide GSN users with a fresher, more personalized online experience that bridges the cable TV and online mediums.



Budweiser American Ale

 

In this proposed design the product was strategically positioned to complement the successful Budweiser mega brand to generate profitability and shopper satisfaction. By creating a niche social network, members could upload photos, videos, and participate in live real-time trivia games and post ratings of their favorite bars, pubs, and clubs.



PerkinElmer.com

 

The PKI redesign was focused on humanizing the PerkinElmer brand, promoting the idea of building relationships and trust. Soft edges, corners and gradients to were used to achieve a balance between ?scientific? and ?human?. Site entry points were tailored to user types and support a seamless cross-over between all existing PerkinElmer sites.



Concepts

 

In this proposed redesign, the vision was to create an online experience that is a reflection of the actual retail space: bold, loud, and in your face. Using a round canvas and layered elements the design mimics ply layers of a skateboard, a reference to Concepts' origins as a premier skate destination since 1996.



Copley Society of Art

 

The Copley Society of art, Co|So, is the oldest non-profit art association in the United States, with a history dating back to 1879. The site was designed and built to be very lightweight, providing fast and focused access to artists, exhibitions, workshops and special events.



Phone

Even in todays digital world, a phone call is generally a much faster way to hash through the nature and details of an inquiry. If you have a project, a curiosity, or just want to say hello, don't hesitate give me a call.

Call: (+1) 508-655-1313Send SMS

Email

Don't feel like talking on the phone?

Email Me: hello@hakki.com